Supa Brands A Whole New World

SupaLec more than trebles current product range

Following the continued expansion of the Supa brand, the sub brand SupaLec has recently seen the product range more than treble in size to over 100 products.

New to the range is a selection of domestic appliances - including toasters, steam irons and cordless jug kettles – and an array of electrical accessories for the competent electrician.

The stylish new domestic appliances offer modern, excellent quality products in black, white and stainless steel finishes, with a 2-year guarantee as standard. The kettles come in 1.6L and 1.7L variances and offer boil dry protection, 2000W cordless operation, and have an SRP from as little as £12.99. The matching toasters offer stainless steel or white finishes with variable browning control, and an SRP starting at £9.99.

The new electrical accessories collection offers a complete choice of cable ties and clips, coaxial plugs, fuses and various other accessories, which are all bagged in handy pack sizes with no more than 100 units for convenience. With PVC insulation tape having an SRP of just 30p, this new collection offers a complete range of excellent quality and value for money products.

Stax Purchase Director, Simon Wright commented,

“In line with the continued expansion of Supa we have more than trebled the range of the SupaLec brand. Sales of Supa have grown phenomenally and in response to this demand we have had to act accordingly. Supa offers such great quality and value, and with an additional 10% case quantity discount, the margins for retailers are fantastic.”

Other brands in the Supa range include, SupaGarden, SupaTool, SupaLite, SupaDec, SupaHome, SupaFix, SupaPlumb, SupaCool and SupaWarm, all of which offer highly competitive quality products in everything from gardening and tools to hardware and lighting.