Supa Brands A Whole New World

Woodside range rebranded Supa

Woodside the brand of hardware, electrical and plumbing accessories have been rebranded for 2009 as part of Supa, the quality, value for money independent range developed by Stax Trade Centres. A comprehensive choice of over 500 bulk packed lines including a selection of bolts, screws, nails, washers, hooks, hinges, casters and other key hardware products as well as a range of plumbing accessories have now been branded SupaFix, the ninth sub brand that makes up the Supa family.

The attractive vibrant bright green packaging gives SupaFix a bold shelf presence that will help retailers promote sales and which sits well with the other Supa products that have been repackaged during 2008. As well as being available in bulk pre packs a selection of screws are also available in boxes, and nails also come in 10kg and 25kg tubs.

In addition, a selection of cable ties, coaxial connectors, cable clips, insulating connectors, fuses, switches and electrical insulation tape have been added to the existing SupaLec range.

Simon Wright, Purchase Director at Stax commented

“During 2008 we have virtually doubled the number of Supa branded lines available with additions to most ranges. The launch of SupaFix, to replace the Woodside bulk packs have given us a ninth sub brand which will be reviewed and expanded on an ongoing basis. Prior to its launch, stringent quality control measures were undertaken and initial reaction from retailers has been very positive and sales very encouraging”