Supa Brands A Whole New World
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New image for SupaDec

SupaDec, the range of quality decorating products, has been completely repackaged for 2009 with a vibrant modern look that gives it even better shelf presence.

Simon Wright, Purchasing Director of Stax Trade Centres, who is responsible for the complete portfolio of over 2,000 Supa branded products, commented,

“The Supa range now consists of 9 sub brands and SupaDec, the most popular, was one of the first introduced. During 2008 we developed a new style of packaging for our latest products and at the same time brought SupaDec in line, with every line repackaged in the refreshing new style. Initial response from retailers has been very positive as, together with the other Supa brands, SupaDec now has a very strong and eye catching shelf presence which has helped increase their sales”

The SupaDec range covers every decorating need with 3 qualities in brushes, rollers and abrasives (Professional, Decorator and DIY), so that everyone from the craftsman to the first time DIYer will find what they need. A comprehensive choice of decorating tools, abrasives, adhesives, sealants and fillers together with a wide selection of decorating accessories make this a ‘must stock’ range for independent retailers.

Wright continued,

“We are confident that SupaDec gives independent retailers a quality range of decorating products at prices that enable them to compete with other major retailers. With stringent quality control measures in place we are able to offer guarantees of up to 20 years on the range of sealants for example.